It’s so nice to meet you.

It’s been a while since the internet felt sticky. Our digital spaces once bound us together with inside jokes, niche communities, late-night rabbit holes, and the thrill of discovering something that felt personal, human, and real.

Now, virality and instant gratification dominate our FYPs and Explore feeds. The algorithms churn out content, but the glue that used to bind us feels thinner than ever.

Social media today often feels less like connection and more like a transaction — a performance in a panopticon-like arena where every click, like, and share is monitored and monetized. Creators compete for fleeting visibility, while viewers scroll with equal parts skepticism and exhaustion. Both sides rely on algorithmic luck to connect, rather than genuine connection.

We think it’s time for something different.

We’re here to make things sticky again.